Err, the packaging of the product, and its target niche of a high end, low production run release is pretty common place in American sports releases, so your quips on the box 'gimmick' are ignorant footycard. So many people on here buy a box of Select AFL/NFL, rip the product and all they list in the box break is 4-5 cards anyway, the they are left with 200 odd junk commons, and gems that sell for $5 on ebay. This form of release simply does away with the unwanted commons. Dunno about you but as oneil said I'm hardly quivering with excitement at the thought of trying to get another mascot gem this year. And you'll find that a lot of the US releases contain an 'event worn' jersey piece, these kids were (presumably) all drafted by afl teams in the draft, they're hardly going to be unknowns in 6 months time, isnt that the aim? Or wait till July, 4 months into the season before you get a draft pick sig of your new favorite player?
There has never been anything really released in January so will be interesting to see how it goes, but it seems hardly coincidental that Select have released their 'premium' Heritage product, which has been sitting ready to go for a good 18 months, within such a close timeframe as this release. We're all still talking about, buying and trading cards on here a fair bit so I dont know that an offseason is so pronounced nowadays. Time will tell.
If you think Select have built this hobby up over the last 20 years, then your expectations are way too low, theyve stagnated for ten years, happily producing mediocre product that still sells out, so they see no need to go out of their comfort zone and produce something new and exciting in pack form (the cash grab Scanlens Archives series dont count). A monopoly licensing agreement means theyve never had the need to feel threatened.
I'll be buying some of these for sure, but have no desire whatsoever to spend the 2K on the Heritage release just to get two cards from my team.