Might have to elaborate a bit on that chad...is it a gym that you are starting? Are your target clientelle mostly young working business people? Is it more upmarket and pricier or trying to appeal to the masses? The name needs to reflect the core of the business.
nah not gym based. I've got a few contacts Im working with about corporate deals and lunchtime sessions with employees in the city. But will also be looking at local mums looking to get fit as well.
More looking to change peoples habbits and introduce them to fitness rather than work with people that want to get fitter that already have a base.
Its this group that gets fed all the rubbish information out there and is more influenced by trashy mags and advice from dubious sources.