How about this then? The 43-57% split is unacceptable to the owners. They want a 50-50 split. This is a massive shift. But the players decide to counter offer in good faith by going more than halfway back on the 7% shift by cutting back 4%, to a 47-53 split.
Those owners, who are nothing but multimillionaires themselves, say NO? And refuse to budge 1%???
Those players travel around the country for 8 months of the year if they do well in the playoffs. The longest time they have with their family at one time is about 5 days. Basically their family time is screwed 8 months of the year. Don't get me wrong I'd swap with them in a heartbeat but it's no picnic.
Also who is attracting the audience? TV dollars? The players.
No one forces owners to sign cheques - Sure player managers are parasites but all owners have to do is say no, it's too much.
Jaames - no doubt about WR's - was just simplifying skills like Hairy had been. Hitting a baseball is the hardest thing to do in sports at the top level. But hitting a corner 3 with a 6'8 uber athlete in your face when you've run up and down a court for a whole game is no picnic either.
Lastly - get on twitter - all NBA writers are slamming the owners. Sure it's not all their fault, this was coming but their, and Stern's behaviour towards the players in the negotiations has not been good enough. And that's why we have a lockout.