Panini Blog Panini America, 2012-13 NBA Hoops Set to Shine in Majesco’s NBA Baller Beats

[Panini Blog]

Majesco Entertainment Company, publisher of the highly anticipated and innovative basketball video game NBA Baller Beats, is teaming up with two world-renown basketball brands whose products are set to enhance the authentic basketball experience in the game. One of those companies just so happens to be Panini America.
Majesco Entertainment recently revealed a product integration agreement with Panini America to feature the company’s 2012-13 NBA HOOPS basketball trading cards as unlockable in-game rewards. NBA Baller Beats lets players train alongside their favorite NBA franchises unlocking songs, difficulty levels and more than 100 posters and Panini America’s NBA HOOPS trading cards showcasing NBA players’ greatest moves.
“We’re thrilled with the opportunity to introduce our 2012-13 NBA HOOPS line to thousands of potential new collectors playing Majesco Entertainment’s unique NBA Baller Beats’ video game,” said Jason Howarth, Panini America Vice President of Marketing. “NBA HOOPS is one of the most venerable brand names in trading card history but this is the first time we’ve ever produced them virtually. We’re as excited to see them unlocked as the video gamers playing NBA Baller Beats will be.”
“Panini America is the world’s largest sports and entertainment collectibles company and the exclusive trading card of the NBA,” said Christina Glorioso, Chief Marketing Officer of Majesco Entertainment. “As players master their moves in NBA Baller Beats they’ll start to unlock a collection of official Panini America NBA HOOPS trading cards featuring NBA players from every franchise.”
Majesco Entertainment’s NBA Baller Beats – a fun, high-energy and first-of-its kind game that requires players to use a real basketball to play — will come packaged with a full-sized, officially-licensed NBA game ball replica from Spalding, the official provider of the NBA game day basketball. The game is set to launch this fall exclusively on the Kinect™ for Xbox 360® video game and entertainment system from Microsoft, and gets players on their feet mastering ball-handling skills while playing to the beat of an electrifying soundtrack. The Kinect motion sensor captures every movement of both player and ball to create an entirely new basketball gaming experience.
NBA Baller Beats will make its debut exclusively on Kinect for Xbox 360 this fall. To view the official NBA Baller Beats teaser trailer and find out more about the game, please visit: www.NBABallerBeats.com.

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