I have gotten to know Neil quite well since TNP came on board and he is a really decent bloke and always someone who is willing to help a customer of his, but his lack of trading card knowledge and not really being a collector lets him down sometimes.
Not everyone can be a card nerd (im self proclaimed), but if you are in an industry you need to understand its intricacies and have a grasp on what your customer wants. He is learning but you cant learn in 3-4 years what people have spent 25+ years on. TLA learned this the hard way but in saying this they get it now and are making products collectors want and have been telling them to make for some time.
Most products are either a big success or a failure on 3 main factors.......its content (value for money), its quality and its distribution.
My main concern with TNP hasn't been the content as such more the price of the product and the distribution (of late). Quality in this Ashes series seems to have been a bigger issue than past releases.
Collectors these days have baseline expectations in relation to any release......if you have a serially numbered card......it has to be foil numbered. If you open up packs, you expect to get a product in good shape. If you buy a box or a case, you expect to get what you are promised. If you get a signature card the signature cant be smudged etc.
These are all little things when done right and at the right price, make your product a success. When you miss some of these things, it erodes confidence in your product and your company.
Collectors will understand if there are issues, and as long as these are kept to a minimum and offer solutions to fix them these are ok. But if the same issues are happening 4 years on, then a lot of trust in your product (which you are charging a premium price for) collectors will not be as accepting.
You only need to see the amount of Facebook warriors out there who love to have their say in their echo chambers but these comments can and do hurt perceptions of the products.
But if you get it right, with good quality at the right price point and make it available for all collectors......you can certainly make some great cards and products.
Cheers
Matt