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Next week during the 2014 Industry Summit in Las Vegas, Panini America officials have vowed to go green — both with some rare inclusions inside the company’s legendary Black Boxes and with a special St. Patrick’s Day promotion that will award five of those Black Boxes to lucky attendees just for wearing a cool T-shirt.
The 2014 Industry Summit begins in earnest next Monday, which also happens to be St. Patrick’s Day. To celebrate the occasion, Panini America officials have produced special shamrock-green editions of the company’s popular Rated Rookie T-shirt. Those shirts will be inserted into the Industry Summit welcome bags distributed to all attendees upon check-in on Sunday. On Monday, Panini America officials will award five Black Boxes at random attendees wearing their St. Patrick’s Day Rated Rookie shirts.
One day later, at the conclusion of the company’s annual Tuesday address, Panini America officials will once again distribute their show-stealing Industry Summit Black Boxes. This year, in addition to including an extremely limited autograph or memorabilia card in those Black Boxes, the company has created an Industry Summit-exclusive 2013 Select Football Green Prizm parallel set. Limited to just 15 copies of each card, the set pays tribute to the NFL’s greatest current stars, hottest 2013 rookies and all-time greats.
You can get a glimpse of the stunning green Prizms in the gallery that follows. We’ve also provided a sneak peek of the must-have St. Patrick’s Day Rated Rookie T-shirt. Enjoy the early look and stay tuned to The Knight’s Lance for continued coverage of Panini America’s plans for the 2014 Industry Summit.
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