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For three action-packed days inside Toronto’s International Centre last weekend, Panini America engaged fans and collectors as only it can during the 2014 Toronto Spring Expo. From the time the doors opened Friday afternoon until they closed for business Sunday evening, Panini America officials directed the most must-see booth at the show, brandishing the company’s unrivaled arsenal of customer service, customer interaction and fun.
To be sure, the experience — which included booth appearances from Sean Monahan and Ryan Strome, Panini America’s trademark wrapper-redemption program, Box Wars and the live Redemption Trade-Up Program — generated more loyal Panini America collector north of the border. Rest assured that all of them are already anxiously awaiting the next opportunity.
In fact, it’s likely that Monahan said it best with one simple Tweet Friday afternoon:
Always a pleasure working with @PaniniAmerica pic.twitter.com/mdOCOL2Srd
— Sean Monahan (@Monahan20) May 2, 2014
“Spring or fall, the Toronto Expo is one of the most successful and rewarding shows we do every year,” said Tim Franz, Panini America’s Director of Sales. “Canadian collectors are so passionate and so loyal and the opportunity to interact with them on a meaningful basis for three straight days is a big thrill for me. They also love Panini America products from all four major sports — and they prove it every time we come here by consuming every last wrapper-redemption pack we make.”
On Friday, Panini America officials hosted Calgary Flames rookie sensation Sean Monahan in the company booth for a signing session. New York Islanders young star Ryan Strome followed suit Saturday afternoon. Before, in between and after those packed appearances, the Panini America booth remained buzzing with Box Wars, long-but-expeditious lines for the Cracked Ice-appeal of this year’s wrapper-redemption set, and the Redemption Trade-Up program.
Panini America Customer Service Manager David Sharp personally exchanged more than 400 outstanding redemption cards in less than three full days at the 2014 Toronto Spring Expo.
“In many ways, this was a record show for the Redemption Trade-Up Program,” Sharp says. “That speaks as much about the passion of the collectors up there as it does to the effectiveness of the program. Judging by the large number of smiling faces I saw over two and a half days, we took care of a lot of collectors last weekend. We were able to satisfy a lot of collectors by exchanging their redemptions as well as put collectors’ minds at ease to assure them that we will continue to fulfill all current and future hockey redemptions.”
The gallery below provides just a few of the highlights from the Panini America booth at the 2014 Toronto Spring Expo. Enjoy.
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