Actually ESP took over from Select and then ESP was bought by TLA in ~2015. I've recently read that a company called QMS Media Limited has now bought out TLA. I have no idea how that effects NRL cards though.
2012 Limited Edition was their first series.
2013 saw the start of Power Play (which turned into Xtreme and was then discontinued), Traders (which continues) and Elite (which continues).
Then there are other sets like 2019 Magic Round and 2019/2020 Best & Less. That's aside from Premiership Sets and a couple of other high end Signature sets.