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During a sun-soaked weekend at L.A. Live in the shadows of the Staples Center in Los Angeles, Panini America, with a few titanic assists from soccer legends Cobi Jones and Claudio Suarez, launched its three-month mobile tour in support of the 2014 FIFA World Cup Sticker Collection. On a weekend full of fun and firsts, Panini America officials engaged thousands of World Cup fans with interactive games, face time with the aforementioned World Cup legends and a grand unveiling of the company’s instant-classic World Cup van.
Everyone who stopped by the sprawling — and unmistakably “Panini” — L.A. Live setup received a free 2014 FIFA World Cup Sticker Album and a free customized sticker sheet. Fans who were crafty or lucky enough to score a goal on the huge Panini inflatable also walked away with a sweet Panini World Cup T-shirt.
The weekend made for a smashing start to a tour that will also make stops in San Diego, Houston, Dallas, Miami, Orlando, Jacksonville, Atlanta, New York City, Charlotte, N.C., and Washington, D.C. between now and early July. In the gallery that follows, you’ll get a feel for what to expect when the tour visits near you. Stay tuned to The Knight’s Lance and the Panini America Twitter account for updates on the 2014 Panini World Cup Mobile Tour, including a must-see video montage of an action-packed first week.
Before the gallery, though, here’s a preliminary list of tour stops:
April 4-24 — Los Angeles
April 26-28 — San Diego
May 3-6 — Houston
May 9-12 — Dallas
May 16-21 — Miami
May 23-26 — Orlando
June 5-9 — Jacksonville
June 13-17 — Atlanta
June 20-22 — Charlotte
June 24-25 — New York City
June 27-30 — Washington, D.C.
July 3-6 — New York City
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