For what it's worth, I just sent this e-mail to Upper Deck:
To whom it may concern:
There has been much talk among the card community around the world about the rapid decline of the appeal of game used cards.
When I first started collecting approximately seven or eight years ago, game used cards were brilliant. They were rare, they were unique and it was a huge thrill to obtain one. These days they are a dime a dozen (literally in some cases).
To breathe new life into the 'game used' concept, I have a proposal for Upper Deck to consider.
Produce game used cards featuring items from a SPECIFIC GAME! Rather than inserting a piece of fabric from a random game, it would be absolutely amazing to know that the swatch or patch in your card was from a jersey used in a game where a player nailed 30 points, scored a hat trick, hit two home runs etc. It would be a very unique selling point - who wouldn't want to own a piece of memorabilia from a historical or personally significant sporting memory?
For instance, when I was on holiday in the US several years ago I attended several NBA and NHL games. I have a glut of game used cards from the teams I saw that cost me anywhere between $1 and $20 a piece. However - if I KNEW the piece of fabric/stick/boot/whatever actually came from a game that I witnessed in person, I would be prepared to go a whole lot further to add it to my collection. It wouldn't just be a card; it would be a piece of history from a personal memory.
If you are serious about innovation and improvement, you should consider this idea. It may be more difficult to regulate and quality control will be tested, but your customers and fans would greatly appreciate it.
As previously stated, the allure of game used cards has diminished (almost), to the point of no return. To resurrect the concept, I strongly believe you need to look outside the square and re-define the affinity that a fan has with a sport and in particular, athletes. If you can create a personal link between a fan and a specific game or moment in sports, you might be on to something great...
Sincerely,
Alistair