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TORONTO, Ontario — The Panini America team arrived in Toronto earlier this week ready to rock the 2012 Toronto Fall Expo — and that’s exactly what it did on Friday’s first day as the company’s always-popular wrapper-redemption program created instant buzz and excitement, offering wanting collectors more variety and bigger hits than usual.
In what’s primarily been a hockey-driven show, this year’s Fall Expo offered collectors a cut across all four of the major North American sports with a cleverly designed wrapper-redemption program that includes hockey, basketball, baseball and football two-card packs. Hockey is still king in Canada, but there’s no denying the growing interest in NBA, NFL and MLBPA licensed trading cards among collectors.
“With such a huge rookie class in the NFL, NBA and baseball last year, along with the excitement of high-profile NHL rookies like Chris Kreider and Jaden Schwartz, it just made sense to create a variety wrapper redemption set for this year’s Fall Expo,†said Panini America Marketing Manager Scott Prusha. And based on a huge Day 1, we think you’ll agree from the photo gallery below that the idea was a good one.
As always, The Knight’s Lance will bring you exclusive coverage of the event all weekend, so make sure to keep your browser loaded and ready. And In addition to providing can’t-miss images from the show, we’re also going to be awarding some sweet prizes, including Expo-only autographed cards and wrapper-redemption packs. And all you have to do to be eligible to win is comment on your favorite photos from the event, beginning with this one filled with images of first-day highlights.
Can’t make it to the 2012 Toronto Fall Expo this weekend? Still want wrapper-redemption packs? Anyone buying select Panini products from now through Monday (while supplies last) at iCollectPanini.com will receive the same wrapper-redemption packs being awarded at the show.
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