Just noticing a few similar things lately. I watched a great 6 part surfing doco on Binge called the 100 foot wave. I wanted to have another look at it but it's now on the MAX channel and they want $12 per month. It's not the only show/series to have transferred over.
It's bs what they are doing.
Thanks to all the private data that companies mine (steal) they have worked out what type of person watches such and such plus this, that, and the other and presto. Those programs are then split onto different subscriptions and on it goes. They are creating a lot of bad will.
I hope it backfires on them and they go bust.