NBA 2K14 Special Offer

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Hi Andrew, check out this sweet offer...
Basketball Victoria have teamed up with 2K, publishers of NBA2K14, the world's #1 NBA video game franchise, to bring the Victorian Basketball Community this exciting offer. Please see below for details!

Thanks to Basketball Victoria and 2K, get an extra 5,000 VC - NBA2K14's in-game currency - to spend on your MyPLAYER, MyTEAM and more.
Here is your 5,000 Virtual Currency Code:
AUS14-NIB8Z-XMQTZ-AHQ37-LJSPH
(Valid for Xbox 360 and PlayStation 3 systems only)*
To redeem your code:
Launch NBA2K14. Follow on screen instructions to create your MyPLAYER Account. Select Features> Codes> Enter Code and input the code found above.
This code becomes invalid after use. Subject to Terms of Use www.take2games.com/legal. Non-Refundable. Not valid for purchase or resale. The code will not be replaced if lost or stolen, and cannot be redeemed for cash.
*Available for Xbox 360 and PlayStation 3 systems only. Account (13+) and Internet Connection Required. Requires NBA 2K14 Game To Play. Code will expire on January 31st, 2014.
Technical Support:
If you are experiencing problems with the running of NBA 2K14, you may contact the Technical Support staff in the following ways:
Australia:
Telephone: 1-800-601-237 / calls are free of charge (Tuesday to Sunday - 7am to 5pm AEST)
Website: http://support.2k.com

Nice! So can multiple people use it, or one-off use period?

I it says
This code becomes invalid after use.

But I think you can get the info from basketball Victoria