Pretty impressive stuff...although I always hate when they shoot things like this without capturing the whole arc of the ball. It can't be that hard to just move the camera up a little bit (it always makes me think that it's a bit dodgey).
It's absolutely, positively cut...he did not make those 4 shots in a row (there would be no intercut title screens if he had of). Doesn't help his NBA career at all (obviously completely useless skills in a game), but should help him get some fans and/or endorsements, which may be just as important.