Panini Blog
Panini Blog
Panini America has joined the rest of the hockey world in turning its attention to Pittsburgh and the 2012 NHL Draft that begins tonight. We’re now just hours away from being introduced to the next class of young superstars whose Rookie Cards will drive our products well into the future.
As part of the draft festivities, Panini America officials will be on location all weekend long inside the CONSOL Energy Center engaging hardcore hockey fans with another of the company’s trademark wrapper redemption programs. The must-have memento from this weekend’s show is a special seven-card, Pinnacle-inspired set featuring Penguins stars Sidney Crosby, Evgeni Malkin, Marc-Andre Fleury, James Neal, Kris Letang, Jordan Staal and Simon Despres.
But Panini America understands that not all passionate hockey fans can travel to Pittsburgh for the NHL Draft this weekend. So we’re going to bring the NHL Draft to you via iCollectPanini.com. To celebrate this weekend’s big event, Panini America officials are taking the 2012 NHL Draft wrapper redemption program viral.
While supplies last, anyone spending $25 or more on NHL products at iCollectPanini.com this weekend will receive the special seven-card redemption pack. In addition, anyone who spends $50 or more on NHL products at iCollectPanini.com this weekend will receive the redemption pack and three unique cards exclusive to iCollectPanini.com honoring former draft headliners Mario Lemieux, Steven Stamkos and Ryan Nugent-Hopkins.
You can check out the goods in the gallery below — and stay tuned to The Knight’s Lance this weekend for additional coverage of the 2012 NHL Draft.
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