Panini Blog Panini America Explores Retail Exclusives in 2018 Prizm Football (Detailed Gallery)

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Panini America’s popular 2018 Prizm Football release arrived in hobby shops across North America six days ago, which means the equally compelling retail version should be making its way to mass-retail shelves in the next week to 10 days. To properly prepare you for the many retail-exclusive components of this year’s release, we’ve got a complete breakdown of the exclusive content that can be found only in retail SKUs.

As is the case in most years, retail exclusive parallel and insert content provides something of a win-win proposition. It drives hobby customers into retail destinations and retail customers into hobby shops. In the end, Prizm Football is exposed to a larger universe of customers.


Here’s breakdown of the content exclusive to each retail SKU . . .

  • Retail Box Buy: Pink Prizm Rookie Autographs, Pink Prizm Premier Jerseys, Pink Prizms, Pink Rookie Prizms
  • Multipack: Red, White & Blue Prizms, including the short-printed Red, White & Blue Prizm Rookie Autographs
  • Target Blaster: Disco Prizms, Disco Prizm Rookie Autographs
  • Retail Blaster: Lazer Prizms, Lazer Rookie Prizms, Lazer Prizm Rookie Autographs
  • Target Gravity Feed: Red Prizms, Blue Prizms, Green Prizm Rookie Autographs
  • Retail Mega Box: Neon Green Prizm Rookie Autographs, Neon Green Prizm Rookie Prizms, Neon Green Prizms

As something of a visual checklist, we provide a detailed gallery below. Enjoy, and stay tuned for additional coverage:



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