On the surface what you say is sounding correct, but on the other hand maybe slightly too matter of fact. This tap n play product may well sell only 10% of the amount they made, which is a by-product of them basically not knowing what they were doing.
By asking for another card companies help they may have produced a better product and therefore sold more, meaning the profits they gain, even by giving away a 'piece of the pie’, would have been greater. For the other trading card company, they lend their expertise for a small cut and basically they are getting paid from a collection for consulting … no license fees, print costs, no risk and a relationship with a card company that could grow into something worthwhile.
Or … as in many other industries the players within the same industry work together on a ‘you scratch my back, I scratch yours’ basis on what they bring to the party, so the consumer gets what he wants.
The compulsory questions that form part of the entry form are most intriguing:
