Jesse, as suggested earlier Will's produced a huge amount of cigarette cards between WW1 and WW2, which are in the majority of cases very common and would already be in most pre WW2 Cricket Card collections.
The Cricket cards they produced pre WW1 are much harder to find in GC and command bigger prices - for the rare 1901/02 issues - up to $200 for a VG - Ex card.
The Bill Ponsford card you have comes from the series labelled 1928/29 Cricket Season and consists of 48 cards, with 40 of them including Don Bradman, who is usually the premium card in any set (but not this one), relatively easy to collect. Trade Fairs, eBay, Auctions etc. regularly throw up the 'common' 40 cards and they shouldn't cost more than $5 - 10 each.
The other eight are much harder to find and nobody seems to know why, though general speculation suggests that they weren't printed at the same time as the original print run and hence there are less of them. We'll probably never know, but if you ever get a chance to get hold of a'Beckett (two variations), Andrews, Bettington, Hooker, Ironmonger, Kelleway, Nothling or Scott, grab them though these can trade for up to $200 each!
There is also some thought that an even rarer issue of them without the reverse printing exists - I've seen the rare eight cards all in this variety and these might bring more than $200 each in the right market
Good luck collecting
